ARTIFACT 5

"FOOD LABELLING: Give shoppers a clearer signal." Marketing Week (Jan 18, 2007): 28. Student Resource Center - Gold. Thomson Gale. Centennial High School (MD). 22 Jan. 2007 http://find.galenet.com/ips/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T003&prodId=IPS&docId=A157928394&source=gale&srcprod=SRCG&userGroupName=elli29753&version=1.0.

The Department of Health did a study and found out that the UK is the "fattest country in Europe." A contrbuting factor to this problem is not labeling foods clearly. In labeling foods clearly it can honestly reduce the number of obese people. 2600 shoppers told the Food Standards Agency (FSA) that they wanted clear and consistent information about the food that they were about to buy. In March 2006 the FSA Board recommended a different approach based on four core contents. First the labeling should provide informations on fat, saturated fat, sugar and salt. Second the information should include the porportion size. And lastly the other two principles use different colors to tell wether the levels of nutrients is high, medium, or low depended on the color they are represented by. I feel that this could really reduce the number of obese people in the UK. If the FSA does this i think that it could be a great idea.